MANAGING HALAL LIFESTYLE IN RECREATIONAL TOURISM FROM CONSUMERS’ PERSPECTIVES

Abstract

The rising demand for diverse tourism options and the global blending of cultures significantly impacts economic growth and cultural exchange. Similarly, Halal tourism has attained significance within the global tourism sector. However, despite the variations in Halal goods and services, few destinations still encounter challenges due to limited accessibility or higher costs for Halal goods which potentially hindered the needs of Muslim travellers to be satisfied. Therefore, this study aims to evaluate the various factors that affect Muslim travellers’ behaviour in managing their Halal lifestyle while travelling. A quantitative approach has been used as the research method of this study. A set of closed-ended questions was prepared for the online survey, and the collected data were analysed using a descriptive analysis method. The findings show that knowledge, religiosity, and willingness to pay are the main factors influencing consumer behaviour in lifestyle management when engaging in recreational tourism. Moreover, the study highlights the importance of these factors in facilitating a satisfactory travel experience, particularly for Muslim travellers. Therefore, it is recommended that future studies be conducted on larger samples with various religious backgrounds, examining the factors that may affect consumer behaviour in Halal tourism.