TRANSFORMATION OF THE HALAL HOTEL INDUSTRY: PERSPECTIVES FROM MALAYSIA AND INDONESIA

Abstract

The halal hotel industry has rapidly evolved as a crucial segment of Islamic tourism, particularly in Muslim-majority countries such as Malaysia and Indonesia. This study aims to analyze the transformation of the halal hotel industry by focusing on the challenges and prospects in both countries. The research methodology adopts a thematic approach through the analysis of secondary data obtained from academic literature, industry reports, and official documents. The findings reveal that Malaysia stands out in the development of internationally recognized halal standards, while Indonesia places greater emphasis on integrating local culture with halal tourism. However, both countries face challenges such as the lack of uniform standards, high compliance costs, and limited awareness among industry players. The study concludes that the transformation of the halal hotel industry requires collaboration among governments, industries, and communities to fully realize its potential. These findings provide valuable guidance to policymakers and hotel operators in strengthening the competitiveness of this industry on a global scale.