INTEGRATION OF TECHNOLOGY AND AUTOMATION: EFFICIENCY AND HALAL-COMPLIANCE IN BRUNEI BAKERIES

Abstract

Post COVID-19 era underscores the necessity for businesses to integrate technology to stay competitive while upholding ethical and cultural values. This study explores the convergence of tradition and innovation in Brunei's bakery industry, stressing the imperative of balancing operational excellence with stringent halal standards. The significance of workforce adaptation, inefficiencies in manual processes, and the importance of modernisation for domestic and global competitiveness were investigated using a qualitative research approach through purposive sampling and structured interviews to investigate technology's impact on efficiency and halal compliance in Brunei's bakery industry. Results highlight varied approaches among companies, with some embracing technology for efficiency gains while others prioritising traditional halal verification methods. Challenges include inventory management and obtaining halal certification, addressed through advanced tracking systems and training programmes. In conclusion, the study emphasises the need for tailored solutions to meet consumer expectations while optimising bakery operations.