Factors Influencing Adherence to Halal Food Consumption Among Muallafs: Reviewing the Theory of Planned Behaviour

Abstract

Muallafs, individuals who convert to Islam, often face challenges in adapting to new religious practices, including adherence to Islamic dietary laws. Halal food consumption, which involves permissible food and specific slaughtering practices, is a fundamental aspect of these laws. Despite the increasing number of converts, research on Muallafs' adherence to halal food consumption remains limited. This paper aims to address this gap by expanding the theory of planned behaviour (TPB) to understand the factors influencing Muallafs’ dietary practices. Through library research, this review paper will discuss factors such as attitude, subjective norm, perceived behavioural control, pre-conversion eating habit as well as the role of religiosity as an extension of the theory of planned behaviour (TPB). Given that improper guidance can lead to confusion and potential apostasy among Muallafs, understanding these factors is crucial for providing the necessary support and nurturing in their transition to Islam. By shedding light on the lifestyle changes and challenges faced by recent Muslim converts, this paper seeks to offer a comprehensive framework for future research and practical interventions to support Muallafs in maintaining halal dietary practices, thereby reducing the likelihood of confusion and apostasy.