Halal Lifestyle Entrepreneurship: Concept, Practice, Prospects and Challenges

Authors

  • Aisah Bella-Salsa International Institute for Halal Research and Training, International Islamic University Malaysia, Jalan Gombak, 53100 Kuala Lumpur, Malaysia.
  • Betania Kartika International Institute for Halal Research and Training, International Islamic University Malaysia, Jalan Gombak, 53100 Kuala Lumpur, Malaysia.
  • Haruna Babatunde Jaiyeoba International Institute for Halal Research and Training, International Islamic University Malaysia, Jalan Gombak, 53100 Kuala Lumpur, Malaysia.
  • Mohammad Aizat Jamaludin International Institute for Halal Research and Training, International Islamic University Malaysia, Jalan Gombak, 53100 Kuala Lumpur, Malaysia.

DOI:

https://doi.org/10.59202/jhst.v2i2.725

Keywords:

Lifestyle entrepreneurship, Halal entrepreneurship, Halal Industry, Halal Lifestyle

Abstract

This research paper investigates the concept of halal lifestyle entrepreneurship, a unique blend of lifestyle entrepreneurship, halal entrepreneurship, and halal lifestyle trends. Through a content analysis of relevant literature, this study explores how halal lifestyle entrepreneurs integrate their religious beliefs with their business operations, prioritise personal fulfilment and ethical practises, and cater to growing consumer demand for halal products and services. The study considers the prospective advantages of halal lifestyle entrepreneurship, such as the opportunities arising from the expanding halal industry and ethical consumerism trend, but also acknowledges the challenges in understanding what constitutes halal lifestyle entrepreneurship and the complexities of halal certification and consumer education.

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Published

31-12-2023

How to Cite

Bella-Salsa, A. ., Betania Kartika, Jaiyeoba, H. B., & Jamaludin, M. A. (2023). Halal Lifestyle Entrepreneurship: Concept, Practice, Prospects and Challenges. Journal of Halal Science and Technology, 2(2), 19–25. https://doi.org/10.59202/jhst.v2i2.725

Issue

Vol. 2 No. 2 (2023): Journal of Halal Science and Technology

Section

Articles

License

Copyright (c) 2023 Authors

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