Journal of Halal Science and Technology

Vol. 2 No. 2 (2023): Journal of Halal Science and Technology
Articles

Halal Lifestyle Entrepreneurship: Concept, Practice, Prospects and Challenges

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  • Aisah Bella-Salsa,
  • Betania Kartika,
  • Haruna Babatunde Jaiyeoba,
  • Mohammad Aizat Jamaludin
Aisah Bella-Salsa
International Institute for Halal Research and Training, International Islamic University Malaysia, Jalan Gombak, 53100 Kuala Lumpur, Malaysia.
Betania Kartika
International Institute for Halal Research and Training, International Islamic University Malaysia, Jalan Gombak, 53100 Kuala Lumpur, Malaysia.
Haruna Babatunde Jaiyeoba
International Institute for Halal Research and Training, International Islamic University Malaysia, Jalan Gombak, 53100 Kuala Lumpur, Malaysia.
Mohammad Aizat Jamaludin
International Institute for Halal Research and Training, International Islamic University Malaysia, Jalan Gombak, 53100 Kuala Lumpur, Malaysia.
DOI: https://doi.org/10.59202/jhst.v2i2.725

Published 31-12-2023

Keywords

  • Lifestyle entrepreneurship,
  • Halal entrepreneurship,
  • Halal Industry,
  • Halal Lifestyle

How to Cite

Bella-Salsa, A. ., Betania Kartika, Jaiyeoba, H. B., & Jamaludin, M. A. (2023). Halal Lifestyle Entrepreneurship: Concept, Practice, Prospects and Challenges. Journal of Halal Science and Technology, 2(2), 19–25. https://doi.org/10.59202/jhst.v2i2.725

Copyright (c) 2023 Authors

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Abstract

This research paper investigates the concept of halal lifestyle entrepreneurship, a unique blend of lifestyle entrepreneurship, halal entrepreneurship, and halal lifestyle trends. Through a content analysis of relevant literature, this study explores how halal lifestyle entrepreneurs integrate their religious beliefs with their business operations, prioritise personal fulfilment and ethical practises, and cater to growing consumer demand for halal products and services. The study considers the prospective advantages of halal lifestyle entrepreneurship, such as the opportunities arising from the expanding halal industry and ethical consumerism trend, but also acknowledges the challenges in understanding what constitutes halal lifestyle entrepreneurship and the complexities of halal certification and consumer education.

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