The Moderating Effect of Influence of Family and Friends on Awareness and Attitude towards the Acceptance of Islamic Microfinance in Kano State, Nigeria: Proposed framework

Abstract

Purpose-Islamic micro-finance remain a key driver towards spreading small loan to such classes of the poor in society as it is delivering loans to small and medium enterprises (SMEs). It is also a means of curving of some social vices such as: herdsmen, cattle rustling, armed robbers and kidnappers among others. Despites all these role of Islamic micro finance to the economic growth and development, there are still inadequate awareness on Islamic microfinance which leads to insufficient investment and patronage by the people in Kano State. The objective of this research paper is to introduces the proposed framework of study and conceptualize the model in examination of the moderating Influence of family and friends on awareness, attitude towards the acceptance of Islamic microfinance in Kano State, Nigeria. The finding of this study can lead Investors and the general public to use this research frame to serve as guidance for invest in Islamic microfinance for maximum profits. Also, agencies such as stock exchange commission, the central bank of Nigeria and other financial institutions can utilize the outcome of the proposed study in making policies and strategies. Design/methodology/approach- Sample of 400 questionnaires would be selected and used from Islamic microfinance customers in Kano state, Nigeria. PLS-SEM would also be considered towards analysis of the formulated hypotheses. Meanwhile, the ongoing study is quantitative by methodology as it considered library, text books and journals among others.Findings- Based on the literature critically reviewed and the designed proposed study framework indicated that family and friends are expected to positively influence the relationship between awareness and attitude towards the acceptance of Islamic microfinance in Kano State, Nigeria.