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Exploring marketing research / William G. Zikmund.
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TextPublication details: Australia : Thomson/South-Western, c2003.Edition: 8th edDescription: xxi, 744 p. : chiefly col. ill. ; 28 cmISBN: - 9780324181487 (hbk.)
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| General H (Social Sciences: Economic, Industries, Commerce, Finance, Sociology, Family, Society) | Universiti Islam Sultan Sharif Ali Ground Floor (Gadong Campus) | HF5415.2 Z54 2003 c.1 (Browse shelf(Opens below)) | Available | 1050039499 |
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| HF5415.2 M37 2009 c.1 Marketing research / | HF5415.2 M37 2009 c.2 Marketing research / | HF5415.2 P736 2005 c.1 Essentials of marketing research / | HF5415.2 Z54 2003 c.1 Exploring marketing research / | HF5415.2 Z54 2010 c.1 Exploring marketing research / | HF5415.2 Z556 2010 c.1 Essentials of marketing research / | HF5415.3 P468 2005 c.1 Consumer behavior and marketing strategy / |
Various multi-media instructional materials, including a web site, are available to supplement the text.
Includes bibliographical references and index.
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