Exploring marketing research /
Exploring marketing research / William G. Zikmund. - 8th ed. - Australia : Thomson/South-Western, c2003. - xxi, 744 p. : chiefly col. ill. ; 28 cm.
Various multi-media instructional materials, including a web site, are available to supplement the text.
Includes bibliographical references and index.
9780324181487 (hbk.)
Marketing research.