Exploring marketing research / William G. Zikmund.
Material type: TextPublication details: Australia : Thomson/South-Western, c2003.Edition: 8th edDescription: xxi, 744 p. : chiefly col. ill. ; 28 cmISBN:- 9780324181487 (hbk.)
Item type | Current library | Call number | Status | Date due | Barcode | |
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General H (Social Sciences: Economic, Industries, Commerce, Finance, Sociology, Family, Society) Ground floor | Universiti Islam Sultan Sharif Ali Ground Floor (Gadong Campus) | HF5415.2 Z54 2003 c.1 (Browse shelf(Opens below)) | Available | 1050039499 |
Various multi-media instructional materials, including a web site, are available to supplement the text.
Includes bibliographical references and index.
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