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	1.	Designing brand identity : an essential guide for the entire branding team / Alina Wheeler. by Wheeler, Alina Edition: 3rd ed. Material type: Text; Literary form: Not fiction ; Audience: General; Publication details: Hoboken, N.J. : John Wiley & Son Inc., c2009 Online access: Click here to access online Availability: Items available for loan: Universiti Islam Sultan Sharif Ali (1)Call number: HD69.B7 W44 2009 c.1. Place hold Add to cart (remove)
	2.	Eating the big fish : how challenger brands can complete against brand leaders / Adam Morgan by Morgan, Adam Edition: 2nd ed., [Rev. & expanded] Material type: Text; Literary form: Not fiction ; Audience: General; Publication details: Hoboken, N.J. : Wiley, 2009 Availability: Items available for loan: Universiti Islam Sultan Sharif Ali (1)Call number: HF5415.15 M67 2009 c.1. Place hold Add to cart (remove)
	3.	Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. by Keller, Kevin Lane Edition: 3rd ed. Material type: Text; Literary form: Not fiction ; Audience: General; Publication details: Upper Saddle River, New Jersey : Pearson/Prentice Hall, c2008 Availability: Items available for loan: Universiti Islam Sultan Sharif Ali (2)Call number: HD69.B7 K455 2008 c.1, ... Place hold Add to cart (remove)
	4.	Global Malaysian brands / Carol Lin. by Carol, Lin Material type: Text; Literary form: Not fiction ; Audience: General; Publication details: Kuala Lumpur : Kanyin Publications, c2013 Availability: Items available for loan: Universiti Islam Sultan Sharif Ali (1)Call number: HD69.B7 C37 2013 c.1. Place hold Add to cart (remove)
	5.	Branding in a competitive marketplace / Rajat K. Baisya by Baisya, Rajat K Material type: Text; Literary form: Not fiction ; Audience: General; Publication details: Los Angeles : SAGE, c2013 Availability: Items available for loan: Universiti Islam Sultan Sharif Ali (1)Call number: HF5415.1255 B35 2013 c.1. Place hold Add to cart (remove)
	6.	Brands on a mission : how to achieve social impact and business growth through purpose / Myriam Sidibe by Sidibe, Myriam, 1976- [author.] Material type: Text; Literary form: Not fiction ; Audience: General; Publisher: Abingdon, Oxon : Routledge, 2020Copyright date: ©2020 Availability: Items available for loan: Universiti Islam Sultan Sharif Ali (1)Call number: HD69.B7 S53 2020 c.1. Place hold Add to cart (remove)
	7.	Brand sense : how to build powerful brands through touch, taste, smell, sight & sound / Mastin Lindstrom by Lindstrom, Martin [author] Material type: Text; Literary form: Not fiction ; Audience: General; Publisher: London : Kogan Page, 2005Copyright date: copyright 2005 Other title: Brand sense : how to build powerful brands through touch, taste, smell, sight and sound Availability: Items available for loan: Universiti Islam Sultan Sharif Ali (1)Call number: SINAUT HD69.B7 L56 2005 c.1. Place hold Add to cart (remove)
	8.	Getting it right the second time : how American ingenuity transformed forty-nine marketing failures into some of our most successful products / by Michael Gershman by Gershman, Michael [author] Material type: Text; Literary form: Not fiction ; Audience: General; Publisher: Massachusetts : Addison-wesley Publishing Company, 1990Copyright date: ©1990 Availability: Items available for loan: Universiti Islam Sultan Sharif Ali (1)Call number: HF5415 G47 1990 c.1. Place hold Add to cart (remove)

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