Eating the big fish : how challenger brands can complete against brand leaders / Adam Morgan
Material type:![Text](https://unissa.edu.bn/e-fihrist/opac-tmpl/lib/famfamfam/BK.png)
- 9780470238271
- HF5415.15 M67 2009
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
General H (Social Sciences: Economic, Industries, Commerce, Finance, Sociology, Family, Society) Ground floor | Universiti Islam Sultan Sharif Ali Ground Floor (Gadong Campus) | HF5415.15 M67 2009 c.1 (Browse shelf(Opens below)) | Available | 1050026904 |
Includes bibliographical references (p. 315-319) and index
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