Getting it right the second time : how American ingenuity transformed forty-nine marketing failures into some of our most successful products / by Michael Gershman
Material type: TextPublisher: Massachusetts : Addison-wesley Publishing Company, 1990Copyright date: ©1990Description: xviii, 270 pages ; 24 cmContent type:- text
- unmediated
- volume
- 9780201550825 (hardback)
- HF5415 G47
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
General H (Social Sciences: Economic, Industries, Commerce, Finance, Sociology, Family, Society) Ground floor | Universiti Islam Sultan Sharif Ali Ground Floor (Gadong Campus) | HF5415 G47 1990 c.1 (Browse shelf(Opens below)) | Available | 1060001126 |
Includes bibliographical references
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