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Marketing : real people real choices / Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

By: Contributor(s): Material type: TextTextPublisher: Boston : Pearson, [2012]Copyright date: ©2012Edition: Seventh editionDescription: 594 pages : colours, illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780132494021 (paperback)
Subject(s): LOC classification:
  • HF5415.35  S65
Summary: Chapter 1. Welcome to the World of Marketing. -- Chapter 2. Strategic market planning. -- Chapter 3. Thrive in the marketing environment. -- Chapter 4. Marketing research. -- Chapter 5. Consumer Behavior. -- Chapter 6. Business-to-business markets. -- Chapter 7. Sharpen the focus. -- Chapter 8. Create the podcast. -- Chapter 9. Manage the podcast. -- Chapter 10. Service and other intangibles. -- Chapter 11. Price the product. -- Chapter 12. One-to-one many-to-many. -- Chapter 13. One-to-many. -- Chapter 14. One-to-one. -- Chapter 15. Deliver value through supply chain management, channels of distribution, and logostiks. -- Chapter16. Marketing plan
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
General H (Social Sciences: Economic, Industries, Commerce, Finance, Sociology, Family, Society) Universiti Islam Sultan Sharif Ali Ground Floor (Gadong Campus) HF5415.35 S65 2012 c.1 (Browse shelf(Opens below)) 1 Available 1050040868

Chapter 1. Welcome to the World of Marketing. -- Chapter 2. Strategic market planning. -- Chapter 3. Thrive in the marketing environment. -- Chapter 4. Marketing research. -- Chapter 5. Consumer Behavior. -- Chapter 6. Business-to-business markets. -- Chapter 7. Sharpen the focus. -- Chapter 8. Create the podcast. -- Chapter 9. Manage the podcast. -- Chapter 10. Service and other intangibles. -- Chapter 11. Price the product. -- Chapter 12. One-to-one many-to-many. -- Chapter 13. One-to-many. -- Chapter 14. One-to-one. -- Chapter 15. Deliver value through supply chain management, channels of distribution, and logostiks. -- Chapter16. Marketing plan

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