Marketing : real people real choices /
Solomon, Michael R.
Marketing : real people real choices / Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart - Seventh edition - 594 pages : colours, illustrations ; 28 cm
Chapter 1. Welcome to the World of Marketing. -- Chapter 2. Strategic market planning. -- Chapter 3. Thrive in the marketing environment. -- Chapter 4. Marketing research. -- Chapter 5. Consumer Behavior. -- Chapter 6. Business-to-business markets. -- Chapter 7. Sharpen the focus. -- Chapter 8. Create the podcast. -- Chapter 9. Manage the podcast. -- Chapter 10. Service and other intangibles. -- Chapter 11. Price the product. -- Chapter 12. One-to-one many-to-many. -- Chapter 13. One-to-many. -- Chapter 14. One-to-one. -- Chapter 15. Deliver value through supply chain management, channels of distribution, and logostiks. -- Chapter16. Marketing plan
9780132494021 (paperback)
Marketing --Vocational guidance.
HF5415.35 / S65
Marketing : real people real choices / Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart - Seventh edition - 594 pages : colours, illustrations ; 28 cm
Chapter 1. Welcome to the World of Marketing. -- Chapter 2. Strategic market planning. -- Chapter 3. Thrive in the marketing environment. -- Chapter 4. Marketing research. -- Chapter 5. Consumer Behavior. -- Chapter 6. Business-to-business markets. -- Chapter 7. Sharpen the focus. -- Chapter 8. Create the podcast. -- Chapter 9. Manage the podcast. -- Chapter 10. Service and other intangibles. -- Chapter 11. Price the product. -- Chapter 12. One-to-one many-to-many. -- Chapter 13. One-to-many. -- Chapter 14. One-to-one. -- Chapter 15. Deliver value through supply chain management, channels of distribution, and logostiks. -- Chapter16. Marketing plan
9780132494021 (paperback)
Marketing --Vocational guidance.
HF5415.35 / S65