MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01545nam a22002777i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UNISSA |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240624122515.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
240624b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780132494021 (paperback) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UNISSA |
| Language of cataloging |
eng |
| Transcribing agency |
UNISSA |
| Description conventions |
rda |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.35 |
| Item number |
S65 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Solomon, Michael R. |
| Relator term |
author |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing : |
| Remainder of title |
real people real choices / |
| Statement of responsibility, etc |
Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Seventh edition |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Boston : |
| Name of publisher, distributor, etc |
Pearson, |
| Date of publication, distribution, etc |
[2012] |
| 264 #4 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Date of publication, distribution, etc |
©2012 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
594 pages : |
| Other physical details |
colours, illustrations ; |
| Dimensions |
28 cm |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Chapter 1. Welcome to the World of Marketing. -- Chapter 2. Strategic market planning. -- Chapter 3. Thrive in the marketing environment. -- Chapter 4. Marketing research. -- Chapter 5. Consumer Behavior. -- Chapter 6. Business-to-business markets. -- Chapter 7. Sharpen the focus. -- Chapter 8. Create the podcast. -- Chapter 9. Manage the podcast. -- Chapter 10. Service and other intangibles. -- Chapter 11. Price the product. -- Chapter 12. One-to-one many-to-many. -- Chapter 13. One-to-many. -- Chapter 14. One-to-one. -- Chapter 15. Deliver value through supply chain management, channels of distribution, and logostiks. -- Chapter16. Marketing plan |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Vocational guidance. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Marshall, Greg W. |
| Relator term |
author |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Stuart, Elnora W. |
| Relator term |
author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Suppress in OPAC |
0 |
| Koha item type |
General H (Social Sciences: Economic, Industries, Commerce, Finance, Sociology, Family, Society) Ground floor |
