Principles of marketing : a global perspective / Philip Cotler, Gary Armstrong, Swee Hoong Ang, Siew Meng Leong and et.al
Material type: TextPublication details: Singapore : Pearson Education South Asia, 2009Edition: Asia adaption editionDescription: xxvii, 670 p. : ill. (chiefly col.) ; 29 cmISBN:- 9789810679521 (alk. paper)
- 9810679521 (pbk.)
- HF5415
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
General H (Social Sciences: Economic, Industries, Commerce, Finance, Sociology, Family, Society) Ground floor | Universiti Islam Sultan Sharif Ali Ground Floor (Gadong Campus) | HF5145 K613 2009 c.1 (Browse shelf(Opens below)) | Available | 1050019920 | ||
General H (Social Sciences: Economic, Industries, Commerce, Finance, Sociology, Family, Society) Ground floor | Universiti Islam Sultan Sharif Ali Ground Floor (Gadong Campus) | HF5145 K613 2009 c.2 (Browse shelf(Opens below)) | Available | 1050019921 |
Kotler's name appears first on the previous ed.
Includes bibliographical references and indexes.
There are no comments on this title.