Principles of marketing : a global perspective /
Kotler, Philip
Principles of marketing : a global perspective / Philip Cotler, Gary Armstrong, Swee Hoong Ang, Siew Meng Leong and et.al - Asia adaption edition - Singapore : Pearson Education South Asia, 2009 - xxvii, 670 p. : ill. (chiefly col.) ; 29 cm.
Kotler's name appears first on the previous ed.
Includes bibliographical references and indexes.
9789810679521 (alk. paper) RM 83.95 9810679521 (pbk.) RM 83.95
Marketing
Marketing --Management
Principles of marketing : a global perspective / Philip Cotler, Gary Armstrong, Swee Hoong Ang, Siew Meng Leong and et.al - Asia adaption edition - Singapore : Pearson Education South Asia, 2009 - xxvii, 670 p. : ill. (chiefly col.) ; 29 cm.
Kotler's name appears first on the previous ed.
Includes bibliographical references and indexes.
9789810679521 (alk. paper) RM 83.95 9810679521 (pbk.) RM 83.95
Marketing
Marketing --Management