Principles of marketing : (Record no. 2752)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00944nam a2200265 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 212850 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MOEB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230602161453.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 101204t2009 si a gr 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789810679521 (alk. paper) |
| Terms of availability | RM 83.95 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9810679521 (pbk.) |
| Terms of availability | RM 83.95 |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | HF5415 |
| Item number | K613 |
| -- | 2009 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 10 - TITLE STATEMENT | |
| Title | Principles of marketing : |
| Remainder of title | a global perspective / |
| Statement of responsibility, etc. | Philip Cotler, Gary Armstrong, Swee Hoong Ang, Siew Meng Leong and et.al |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Asia adaption edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Singapore : |
| Name of publisher, distributor, etc. | Pearson Education South Asia, |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvii, 670 p. : |
| Other physical details | ill. (chiefly col.) ; |
| Dimensions | 29 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Kotler's name appears first on the previous ed. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary |
| Fuller form of name | (Gary M) |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Swee, Hoon Ang |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Siew, Meng Long |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Universiti Islam Sultan Sharif Ali | Universiti Islam Sultan Sharif Ali | Ground Floor (Gadong Campus) | 02/06/2023 | HF5145 K613 2009 c.1 | 1050019920 | 02/06/2023 | 02/06/2023 | General H (Social Sciences: Economic, Industries, Commerce, Finance, Sociology, Family, Society) Ground floor | |||||
| Library of Congress Classification | Universiti Islam Sultan Sharif Ali | Universiti Islam Sultan Sharif Ali | Ground Floor (Gadong Campus) | 02/06/2023 | HF5145 K613 2009 c.2 | 1050019921 | 02/06/2023 | 02/06/2023 | General H (Social Sciences: Economic, Industries, Commerce, Finance, Sociology, Family, Society) Ground floor |