Marketing metrics : the definitive guide to measuring marketing performance / Paul W. Farris...[et.al].
Material type: TextPublication details: Upper Saddler River, New Jersey : FT Press, c2010.Edition: 2nd edDescription: xv, 414 p. : ill. ; 24 cmISBN:- 9780137058297 (hbk.)
- 0137058292 (hbk.)
- HF5415.2 M35 2010
- HF5415.2 M35 2010
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
General H (Social Sciences: Economic, Industries, Commerce, Finance, Sociology, Family, Society) Ground floor | Universiti Islam Sultan Sharif Ali Ground Floor (Gadong Campus) | HF5415.2 M35 2010 c.1 (Browse shelf(Opens below)) | Available | 1050026010 | ||
General H (Social Sciences: Economic, Industries, Commerce, Finance, Sociology, Family, Society) Ground floor | Universiti Islam Sultan Sharif Ali Ground Floor (Gadong Campus) | HF5415.2 M35 2010 c.2 (Browse shelf(Opens below)) | Available | 1050026011 |
Rev. ed. of: Marketing metrics : 50+ metrics every executive should master. 2006.
Includes bibliographical references and index.
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