Marketing metrics : (Record no. 2676)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01132nam a2200349 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 212103 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MOEB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230602161448.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 101120t2010 njua gr 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780137058297 (hbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0137058292 (hbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Terms of availability | |
| -- | 4.80 |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | UNISSA. |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.2 |
| Item number | M35 2010 |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | HF5415.2 M35 2010 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing metrics : |
| Remainder of title | the definitive guide to measuring marketing performance / |
| Statement of responsibility, etc. | Paul W. Farris...[et.al]. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Upper Saddler River, New Jersey : |
| Name of publisher, distributor, etc. | FT Press, |
| Date of publication, distribution, etc. | c2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 414 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Rev. ed. of: Marketing metrics : 50+ metrics every executive should master. 2006. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Mathematical models. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Statistieken. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Farris, Paul. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bendle, Neil. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pfeifer, Phillip. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Reibstein, David. |
| 997 ## - | |
| -- | 1050026010 (UNISSA, c.1) |
| 997 ## - | |
| -- | 1050026011 (UNISSA, c.2) |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Universiti Islam Sultan Sharif Ali | Universiti Islam Sultan Sharif Ali | Ground Floor (Gadong Campus) | 02/06/2023 | HF5415.2 M35 2010 c.1 | 1050026010 | 02/06/2023 | 02/06/2023 | General H (Social Sciences: Economic, Industries, Commerce, Finance, Sociology, Family, Society) Ground floor | ||||||
| Universiti Islam Sultan Sharif Ali | Universiti Islam Sultan Sharif Ali | Ground Floor (Gadong Campus) | 02/06/2023 | HF5415.2 M35 2010 c.2 | 1050026011 | 02/06/2023 | 02/06/2023 | General H (Social Sciences: Economic, Industries, Commerce, Finance, Sociology, Family, Society) Ground floor |