Marketing metrics : the definitive guide to measuring marketing performance /
Rev. ed. of: Marketing metrics : 50+ metrics every executive should master. 2006.
Includes bibliographical references and index.
9780137058297 (hbk.) 0137058292 (hbk.)
Marketing research.
Marketing --Mathematical models.
Marketing.
Statistieken.
HF5415.2 / M35 2010