Marketing communications : a European perspective / Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh.
Material type: TextPublication details: Harlow, England : Prentice Hall, c2007.Edition: 3rd edDescription: xviii, 610 p. : ill., col. ; 25 cmISBN:- 0273706934 (pbk.)
- 658.8/02 22
- HF5415.123 .P45 2006
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
General H (Social Sciences: Economic, Industries, Commerce, Finance, Sociology, Family, Society) Ground floor | Universiti Islam Sultan Sharif Ali Ground Floor (Gadong Campus) | HF5415.123 P45 2007 c.1 (Browse shelf(Opens below)) | Available | 1050000721 | ||
General H (Social Sciences: Economic, Industries, Commerce, Finance, Sociology, Family, Society) Ground floor | Universiti Islam Sultan Sharif Ali | HF5415.123 P45 2007 c.2 (Browse shelf(Opens below)) | Available | 1050000722 |
Includes bibliographical references and index
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