Marketing communications : a European perspective /
Pelsmacker, Patrick de, 1957-
Marketing communications : a European perspective / Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh. - 3rd ed. - Harlow, England : Prentice Hall, c2007. - xviii, 610 p. : ill., col. ; 25 cm.
Includes bibliographical references and index
0273706934 (pbk.)
2006-052745
Communication in marketing--Europe.
Advertising.
HF5415.123 .P45 2006
658.8/02
Marketing communications : a European perspective / Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh. - 3rd ed. - Harlow, England : Prentice Hall, c2007. - xviii, 610 p. : ill., col. ; 25 cm.
Includes bibliographical references and index
0273706934 (pbk.)
2006-052745
Communication in marketing--Europe.
Advertising.
HF5415.123 .P45 2006
658.8/02