Marketing communications : (Record no. 406)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01279nam a2200337 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 202349 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MOEB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230602160843.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 080721s2007 xxk 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2006-052745 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0273706934 (pbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| -- | 200807211531 |
| -- | pnorsiah |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.123 .P45 2006 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/02 |
| Edition number | 22 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5415.123 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | P45 |
| -- | 2007 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pelsmacker, Patrick de, |
| Dates associated with a name | 1957- |
| 245 1# - TITLE STATEMENT | |
| Title | Marketing communications : |
| Remainder of title | a European perspective / |
| Statement of responsibility, etc. | Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Harlow, England : |
| Name of publisher, distributor, etc. | Prentice Hall, |
| Date of publication, distribution, etc. | c2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 610 p. : |
| Other physical details | ill., col. ; |
| Dimensions | 25 cm. |
| 350 ## - PRICE (NR) (BK AM CF MU VM SE) [OBSOLETE] | |
| Price | RM |
| -- | 28.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing |
| Geographic subdivision | Europe. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Geuens, Maggie, |
| Dates associated with a name | 1969- |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bergh, Joeri van den, |
| Dates associated with a name | 1971- |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| -- | VIRTUAITEM |
| -- | GC |
| -- | 1 |
| -- | 1 |
| 6 | 1050000721 |
| a | HF5415.123 P45 2007 c.1 |
| -- | L101 |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| -- | VIRTUAITEM |
| -- | GC |
| -- | 2 |
| -- | 1 |
| 6 | 1050000722 |
| a | HF5415.123 P45 2007 c.2 |
| -- | L101 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Universiti Islam Sultan Sharif Ali | Universiti Islam Sultan Sharif Ali | Ground Floor (Gadong Campus) | 02/06/2023 | HF5415.123 P45 2007 c.1 | 1050000721 | 02/06/2023 | 02/06/2023 | General H (Social Sciences: Economic, Industries, Commerce, Finance, Sociology, Family, Society) Ground floor | |||||
| Universiti Islam Sultan Sharif Ali | Universiti Islam Sultan Sharif Ali | 02/06/2023 | HF5415.123 P45 2007 c.2 | 1050000722 | 02/06/2023 | 02/06/2023 | General H (Social Sciences: Economic, Industries, Commerce, Finance, Sociology, Family, Society) Ground floor |