Marketing research / complied by Jonas Lee
Material type: TextPublication details: Singapore : Pearson Custom Pub., 2006Description: iii, 322 p. : ill. ; 28 cmISBN:- 9810676751
- HF5415.2 L44 2006
- HF5415.2
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
General H (Social Sciences: Economic, Industries, Commerce, Finance, Sociology, Family, Society) Ground floor | Universiti Islam Sultan Sharif Ali Ground Floor (Gadong Campus) | HF5415.2 L44 2006 c.1 (Browse shelf(Opens below)) | Available | 1050018453 |
This book is complied from chapters in "Basic marketing research : a decision-making approach", 2nd ed., by Naresh K. Malhotra & Mark Peterson
"This book has been customized to suit the needs of final year students in the School of Business and Accountancy" -- Back Cover.
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