Marketing research /
Marketing research /
complied by Jonas Lee
- Singapore : Pearson Custom Pub., 2006
- iii, 322 p. : ill. ; 28 cm.
This book is complied from chapters in "Basic marketing research : a decision-making approach", 2nd ed., by Naresh K. Malhotra & Mark Peterson "This book has been customized to suit the needs of final year students in the School of Business and Accountancy" -- Back Cover.
9810676751 RM
Marketing research
HF5415.2 / L44 2006
This book is complied from chapters in "Basic marketing research : a decision-making approach", 2nd ed., by Naresh K. Malhotra & Mark Peterson "This book has been customized to suit the needs of final year students in the School of Business and Accountancy" -- Back Cover.
9810676751 RM
Marketing research
HF5415.2 / L44 2006