Marketing research / (Record no. 3023)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01009nam a2200253 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 214159 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MOEB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230602161501.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110115t2006 si a gr 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9810676751 |
| Terms of availability | RM |
| Linkage | 9.00 |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | UNISSA |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.2 |
| Item number | L44 2006 |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | HF5415.2 |
| Item number | L44 2006 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing research / |
| Statement of responsibility, etc. | complied by Jonas Lee |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Singapore : |
| Name of publisher, distributor, etc. | Pearson Custom Pub., |
| Date of publication, distribution, etc. | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | iii, 322 p. : |
| Other physical details | ill. ; |
| Dimensions | 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | This book is complied from chapters in "Basic marketing research : a decision-making approach", 2nd ed., by Naresh K. Malhotra & Mark Peterson |
| 500 ## - GENERAL NOTE | |
| General note | "This book has been customized to suit the needs of final year students in the School of Business and Accountancy" -- Back Cover. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lee, Jonas |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, Naresh K. |
| Title of a work | Basic marketing research |
| 710 ## - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Ngee Ann Polytechnic |
| Subordinate unit | School of Business & Accountancy |
| 997 ## - | |
| -- | 1050018453 (UNISSA c.1) |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Universiti Islam Sultan Sharif Ali | Universiti Islam Sultan Sharif Ali | Ground Floor (Gadong Campus) | 02/06/2023 | HF5415.2 L44 2006 c.1 | 1050018453 | 02/06/2023 | 02/06/2023 | General H (Social Sciences: Economic, Industries, Commerce, Finance, Sociology, Family, Society) Ground floor |