Eating the big fish : how challenger brands can complete against brand leaders / Adam Morgan
Material type: TextPublication details: Hoboken, N.J. : Wiley, 2009Edition: 2nd ed., [Rev. & expanded]Description: xxiv, 336 p. : ill. ; 24 cmISBN:- 9780470238271
- HF5415.15 M67 2009
Item type | Current library | Call number | Status | Date due | Barcode | |
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General H (Social Sciences: Economic, Industries, Commerce, Finance, Sociology, Family, Society) Ground floor | Universiti Islam Sultan Sharif Ali Ground Floor (Gadong Campus) | HF5415.15 M67 2009 c.1 (Browse shelf(Opens below)) | Available | 1050026904 |
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HF5415.13 Y87 2016 c.3 Marketing management / | HF5415.135 C72 2013 c.1 Strategic marketing / | HF5415.135 K47 2013 c.1 Strategic marketing problems : cases and comments / | HF5415.15 M67 2009 c.1 Eating the big fish : how challenger brands can complete against brand leaders / | HF5415.157 C34 2020 Freedom within a framework : hearing the voice of the customer on the factory floor / | HF5415.2 A14 2007 c.1 Marketing research / | HF5415.2 C56 2014 c.1 Essentials of Marketing Research : Putting Research Into Practice / |
Includes bibliographical references (p. 315-319) and index
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