Eating the big fish : (Record no. 2944)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00754nam a2200229 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 213939 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MOEB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230602161459.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110111t2009 njua gr 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470238271 |
| Terms of availability | EGP171.00 |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | HF5415.15 M67 2009 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Morgan, Adam |
| 245 10 - TITLE STATEMENT | |
| Title | Eating the big fish : |
| Remainder of title | how challenger brands can complete against brand leaders / |
| Statement of responsibility, etc. | Adam Morgan |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed., [Rev. & expanded] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Hoboken, N.J. : |
| Name of publisher, distributor, etc. | Wiley, |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 336 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (p. 315-319) and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Product management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products |
| General subdivision | Management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | New products |
| 997 ## - | |
| -- | 1050026904 (UNISSA c.1) |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Universiti Islam Sultan Sharif Ali | Universiti Islam Sultan Sharif Ali | Ground Floor (Gadong Campus) | 02/06/2023 | HF5415.15 M67 2009 c.1 | 1050026904 | 02/06/2023 | 02/06/2023 | General H (Social Sciences: Economic, Industries, Commerce, Finance, Sociology, Family, Society) Ground floor |