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Marketing communications : a brand narrative approach / Micael Dahlen, Fredrik Lange, Terry Smith.
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TextPublication details: Chichester, U.K. : John Wiley & Sons Ltd., c2010.Description: xxii, 584 p. : ill. ; 25 cmISBN: - 9780470319925 (pbk.)
- HF5415.123 D34 #c2010
- HF5415.123
| Item type | Current library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| General H (Social Sciences: Economic, Industries, Commerce, Finance, Sociology, Family, Society) Ground floor | Universiti Islam Sultan Sharif Ali | Ground Floor (Gadong Campus) | HF5415.123 D34 2010 c.1 (Browse shelf(Opens below)) | Available | 1050028229 |
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| HF5415.12.I74 O86 2012 c.4 Readings in marketing : an Islamic perspective / | HF5415.123 C58 2012 c.1 Integrated advertising, promotion, and marketing communications / | HF5415.123 C675 2014 c.1 Marketing communications management : analysis, planning, implementation / | HF5415.123 D34 2010 c.1 Marketing communications : a brand narrative approach / | HF5415.123 E33 2015 c.1 Marketing communications / | HF5415.123 E33 2015 c.2 Marketing communications / | HF5415.123 F54 2011 c.1 Essentials of marketing communications / |
Includes bibliographical references and index.
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