Marketing communications : a brand narrative approach /
Marketing communications : a brand narrative approach / Micael Dahlen, Fredrik Lange, Terry Smith. - Chichester, U.K. : John Wiley & Sons Ltd., c2010. - xxii, 584 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9780470319925 (pbk.) EGP228.00
Communication in marketing.
Branding (Marketing).
HF5415.123 / D34 #c2010