Marketing communications : (Record no. 2913)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00819nam a2200241 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 213768 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MOEB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230602161457.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110104t2010 xxka gr 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470319925 (pbk.) |
| Terms of availability | EGP228.00 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.123 |
| Item number | D34 #c2010 |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | HF5415.123 |
| Item number | D34 #c2010 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dahlen, Micael. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing communications : |
| Remainder of title | a brand narrative approach / |
| Statement of responsibility, etc. | Micael Dahlen, Fredrik Lange, Terry Smith. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Chichester, U.K. : |
| Name of publisher, distributor, etc. | John Wiley & Sons Ltd., |
| Date of publication, distribution, etc. | c2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 584 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (Marketing). |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lange, Fredrik. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Smith, Terry. |
| Dates associated with a name | 1955 |
| 997 ## - | |
| -- | 1050028229 (UNISSA, c.1) |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Universiti Islam Sultan Sharif Ali | Universiti Islam Sultan Sharif Ali | Ground Floor (Gadong Campus) | 02/06/2023 | HF5415.123 D34 2010 c.1 | 1050028229 | 02/06/2023 | 02/06/2023 | General H (Social Sciences: Economic, Industries, Commerce, Finance, Sociology, Family, Society) Ground floor |