Marketing metrics : the definitive guide to measuring marketing performance / Paul W. Farris...[et.al].
Material type: TextPublication details: Upper Saddler River, New Jersey : FT Press, c2010.Edition: 2nd edDescription: xv, 414 p. : ill. ; 24 cmISBN:- 9780137058297 (hbk.)
- 0137058292 (hbk.)
- HF5415.2 M35 2010
- HF5415.2 M35 2010
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
General H (Social Sciences: Economic, Industries, Commerce, Finance, Sociology, Family, Society) Ground floor | Universiti Islam Sultan Sharif Ali Ground Floor (Gadong Campus) | HF5415.2 M35 2010 c.1 (Browse shelf(Opens below)) | Available | 1050026010 | ||
General H (Social Sciences: Economic, Industries, Commerce, Finance, Sociology, Family, Society) Ground floor | Universiti Islam Sultan Sharif Ali Ground Floor (Gadong Campus) | HF5415.2 M35 2010 c.2 (Browse shelf(Opens below)) | Available | 1050026011 |
Browsing Universiti Islam Sultan Sharif Ali shelves, Shelving location: Ground Floor (Gadong Campus) Close shelf browser (Hides shelf browser)
No cover image available | ||||||||
HF5415.2 F37 2013 c.1 Modern marketing research : concepts, methods, and cases / | HF5415.2 L44 2006 c.1 Marketing research / | HF5415.2 M35 2010 c.1 Marketing metrics : the definitive guide to measuring marketing performance / | HF5415.2 M35 2010 c.2 Marketing metrics : the definitive guide to measuring marketing performance / | HF5415.2 M37 2009 c.1 Marketing research / | HF5415.2 M37 2009 c.2 Marketing research / | HF5415.2 P736 2005 c.1 Essentials of marketing research / |
Rev. ed. of: Marketing metrics : 50+ metrics every executive should master. 2006.
Includes bibliographical references and index.
There are no comments on this title.