Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
Material type:![Text](https://unissa.edu.bn/e-fihrist/opac-tmpl/lib/famfamfam/BK.png)
- 9780071214384 (pbk.)
- HF5823 B387 2004
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
General H (Social Sciences: Economic, Industries, Commerce, Finance, Sociology, Family, Society) Ground floor | Universiti Islam Sultan Sharif Ali Ground Floor (Gadong Campus) | HF5823 B387 2004 c.1 (Browse shelf(Opens below)) | Available | 1010012225 |
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HF5821 B62 2013 c.2 Contemporary advertising and integrated marketing communications / | HF5823 A384 2007 c.1 Advertising : principles and effective IMC practice / | HF5823 A758 2010 c.1 Advertising creative : strategy, copy + design / | HF5823 B387 2004 c.1 Advertising and promotion : an integrated marketing communications perspective / | HF5823 B387 2007 c.1 Advertising and promotion : an integrated marketing communications perspective / | HF5823 H563 2013 c.1 الدعاية والإعلان والعلاقات العامة : في المدونات الإلكترونية / | HF5823 L36 2008 c.1 Kleppner's advertising procedure / |
Includes bibliographical references and index.
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