Advertising and promotion : (Record no. 15647)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00865nam a2200253 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 263826 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MOEB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230606112237.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 141020t2004 nyua gr 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071214384 (pbk.) |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | UNISSA. |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | HF5823 B387 2004 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E. |
| Fuller form of name | (George Edward) |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising and promotion : |
| Remainder of title | an integrated marketing communications perspective / |
| Statement of responsibility, etc. | George E. Belch & Michael A. Belch. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. (International ed.) |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | McGraw-Hill/Irwin, |
| Date of publication, distribution, etc. | c2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | v. (various paging) : |
| Other physical details | col. ill. ; |
| Dimensions | 28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sales promotion. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belch, Michael A. |
| 997 ## - | |
| -- | 1010012225 (UNISSA, c.1) ; waqaf. |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Universiti Islam Sultan Sharif Ali | Universiti Islam Sultan Sharif Ali | Ground Floor (Gadong Campus) | 06/06/2023 | HF5823 B387 2004 c.1 | 1010012225 | 06/06/2023 | 06/06/2023 | General H (Social Sciences: Economic, Industries, Commerce, Finance, Sociology, Family, Society) Ground floor |