Advertising and promotion : an integrated marketing communications perspective /
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 6th ed. (International ed.) - New York : McGraw-Hill/Irwin, c2004. - v. (various paging) : col. ill. ; 28 cm.
Includes bibliographical references and index.
9780071214384 (pbk.)
Advertising.
Sales promotion.
Communication in marketing.