Consumer behavior & marketing strategy / J. Paul Peter, Jerry C. Olson.
Material type: TextPublication details: New York : McGraw-Hill/Irwin, c2010.Edition: 9th ed. (Int. ed.)Description: xix, 554 p. : ill. ; 25 cmISBN:- 9780071267816 (pbk.)
- Consumer behavior and marketing strategy
- HF5415.3 P468 2010
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
General H (Social Sciences: Economic, Industries, Commerce, Finance, Sociology, Family, Society) Ground floor | Universiti Islam Sultan Sharif Ali Ground Floor (Gadong Campus) | HF5415.3 P468 2010 c.1 (Browse shelf(Opens below)) | Available | 1050040860 |
Includes bibliographical references and index.
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