Consumer behavior & marketing strategy /
Consumer behavior & marketing strategy / Consumer behavior and marketing strategy J. Paul Peter, Jerry C. Olson. - 9th ed. (Int. ed.) - New York : McGraw-Hill/Irwin, c2010. - xix, 554 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9780071267816 (pbk.)
Consumer behavior.
Marketing.