Consumer behavior & marketing strategy / (Record no. 13702)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00821nam a2200253 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 257900 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MOEB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230606111712.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140521t2010 nyua gr 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071267816 (pbk.) |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | UNISSA. |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | HF5415.3 P468 2010 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Peter, J. Paul. |
| 245 10 - TITLE STATEMENT | |
| Title | Consumer behavior & marketing strategy / |
| Statement of responsibility, etc. | J. Paul Peter, Jerry C. Olson. |
| 246 ## - VARYING FORM OF TITLE | |
| Title proper/short title | Consumer behavior and marketing strategy |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th ed. (Int. ed.) |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | McGraw-Hill/Irwin, |
| Date of publication, distribution, etc. | c2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 554 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behavior. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Olson, Jerry C. |
| Fuller form of name | (Jerry Corrie), |d 1944- |
| 997 ## - | |
| -- | 1050040860 (UNISSA, c.1) ; RM139.80 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Universiti Islam Sultan Sharif Ali | Universiti Islam Sultan Sharif Ali | Ground Floor (Gadong Campus) | 06/06/2023 | HF5415.3 P468 2010 c.1 | 1050040860 | 06/06/2023 | 06/06/2023 | General H (Social Sciences: Economic, Industries, Commerce, Finance, Sociology, Family, Society) Ground floor |