Basic marketing research : (Record no. 2929)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00869nam a2200241 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 213855 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MOEB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230602161458.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110108t2006 njua gr 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0131971212 (pbk.) |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | MedKt HF5415.2 |
| Item number | M288 #c2006 |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | MedKt HF5415.2 |
| Item number | M288 #c2006 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, Naresh K. |
| 245 10 - TITLE STATEMENT | |
| Title | Basic marketing research : |
| Remainder of title | decision-making approach / |
| Statement of responsibility, etc. | Naresh K. Malhotra, Mark Peterson. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed., International ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Upper Saddler River, New Jersey : |
| Name of publisher, distributor, etc. | Pearson/Prentice Hall, |
| Date of publication, distribution, etc. | 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x|, 631 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 27 cm. + |
| Accompanying material | 1 CD-ROM (4 3/4 in.) |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Peterson, Mark, |
| Dates associated with a name | 1956- |
| 997 ## - | |
| -- | 1050026894 (UNISSA, bk. c.1) |
| 997 ## - | |
| -- | 1050026895 (UNISSA, cd. c.1) |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Universiti Islam Sultan Sharif Ali | Universiti Islam Sultan Sharif Ali | First Floor (Gadong Campus) | 02/06/2023 | MedKtHF5415.2 M288 2006 bk. c.1 | 1050026894 | 02/06/2023 | 02/06/2023 | Books with CD (MedKT) - 1st Floor | ||||||
| Universiti Islam Sultan Sharif Ali | Universiti Islam Sultan Sharif Ali | First Floor (Gadong Campus) | 02/06/2023 | MedKtHF5415.2 M288 2006 cd. c.1 | 1050026895 | 02/06/2023 | 02/06/2023 | Books with CD (MedKT) - 1st Floor |