Basic marketing research : decision-making approach /
Malhotra, Naresh K.
Basic marketing research : decision-making approach / Naresh K. Malhotra, Mark Peterson. - 2nd ed., International ed. - Upper Saddler River, New Jersey : Pearson/Prentice Hall, 2006. - x|, 631 p. : col. ill. ; 27 cm. + 1 CD-ROM (4 3/4 in.)
Includes bibliographical references and indexes.
0131971212 (pbk.)
Marketing research.
MedKt HF5415.2 / M288 #c2006
Basic marketing research : decision-making approach / Naresh K. Malhotra, Mark Peterson. - 2nd ed., International ed. - Upper Saddler River, New Jersey : Pearson/Prentice Hall, 2006. - x|, 631 p. : col. ill. ; 27 cm. + 1 CD-ROM (4 3/4 in.)
Includes bibliographical references and indexes.
0131971212 (pbk.)
Marketing research.
MedKt HF5415.2 / M288 #c2006