Your search returned 8 results.

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	1.	Eating the big fish : how challenger brands can complete against brand leaders / Adam Morgan by Morgan, Adam Edition: 2nd ed., [Rev. & expanded] Material type: Text; Literary form: Not fiction ; Audience: General; Publication details: Hoboken, N.J. : Wiley, 2009 Availability: Items available for loan: Universiti Islam Sultan Sharif Ali (1)Call number: HF5415.15 M67 2009 c.1. Place hold Add to cart (remove)
	2.	Innovation management and new product development / Paul Trott. by Trott, Paul Edition: 5th ed. Material type: Text; Literary form: Not fiction ; Audience: General; Publication details: Harlow, England ; New York : Financial Times/Prentice Hall, c2012 Availability: Items available for loan: Universiti Islam Sultan Sharif Ali (1)Call number: HD45 T76 2012 c.1. Place hold Add to cart (remove)
	3.	Global Malaysian brands / Carol Lin. by Carol, Lin Material type: Text; Literary form: Not fiction ; Audience: General; Publication details: Kuala Lumpur : Kanyin Publications, c2013 Availability: Items available for loan: Universiti Islam Sultan Sharif Ali (1)Call number: HD69.B7 C37 2013 c.1. Place hold Add to cart (remove)
	4.	Open Innovation : new product development essentials from PDMA / Charles H. Noble; Serdar S. Durmusoglu; Abbie Griffin by Noble, Charles H Material type: Text; Literary form: Not fiction ; Audience: General; Publication details: Hoboken : Wiley, 2014 Availability: Items available for loan: Universiti Islam Sultan Sharif Ali (1)Call number: HD45 N63 2014 c.1. Place hold Add to cart (remove)
	5.	No cover image available Brand management : consumer brand relationship (CBR) in strong brand development / by Noor Hasmini Abd Ghani and Md. Kashedul Wahab Tuhin by Noor Hasmini Abd Ghani [author] Md. Kashedul Wahab Tuhin [author] Material type: Text; Nature of contents: ; Literary form: Not fiction ; Audience: General; Publisher: Kota Bharu, Kelantan : Universiti Malaysia Kelantan, 2021 Availability: Items available for loan: Universiti Islam Sultan Sharif Ali (1)Call number: HD69.B7 N66 2021 c.1. Place hold Add to cart (remove)
	6.	No cover image available Modern marketing and sales management / edited by M K Singh and Anant Mahadevan by Singh, M. K [editor] Mahadevan, Anant [editor] Series: Modern management series \| Modern management series Material type: Text; Literary form: Not fiction ; Audience: General; Publisher: Singapore : Discovery Publishing House, 1995 Availability: Items available for loan: Universiti Islam Sultan Sharif Ali (1)Call number: SINAUT HF5415.13 M63 1995 c.1. Place hold Add to cart (remove)
	7.	Brand mangement : the emerging paradigm / edited by N. M. Shanthi by Shanthi, M. N [editor] Material type: Text; Literary form: Not fiction ; Audience: General; Publisher: Hyderabad : ICFAI University Press, 2006Copyright date: copyright 2006 Availability: Items available for loan: Universiti Islam Sultan Sharif Ali (1)Call number: SINAUT HF5415.15 B73 2006 c.1. Place hold Add to cart (remove)
	8.	Product management / Donald R. Lehmann, Russell S. Winer by Lehmann, Donald R [author] Winer, Russell S [author] Edition: Fourth edition Material type: Text; Format: print ; Literary form: Not fiction Boston : McGraw Hill, 2005 Availability: Items available for loan: Universiti Islam Sultan Sharif Ali (1)Call number: HF5415.15 L44 2005 c.1. Place hold Add to cart (remove)

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