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Consumers / Eric Arnould, Linda Price, George Zinkhan.

By: Contributor(s): Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill/Irwin, c2004.Edition: 2nd edDescription: xxv, 845, [22] p. : col. ill. ; 27 cmISBN:
  • 9780071214261 (pbk.)
Subject(s): Other classification:
  • HF5415.32 A76 2004
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Item type Current library Call number Status Date due Barcode
General H (Social Sciences: Economic, Industries, Commerce, Finance, Sociology, Family, Society) Universiti Islam Sultan Sharif Ali Ground Floor (Gadong Campus) HF5415.32 A76 2004 c.1 (Browse shelf(Opens below)) Available 1050039501

Includes bibliographical references and indexes.

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