Consumers /
Consumers / Eric Arnould, Linda Price, George Zinkhan. - 2nd ed. - Boston : McGraw-Hill/Irwin, c2004. - xxv, 845, [22] p. : col. ill. ; 27 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
9780071214261 (pbk.) USD130.00
Consumer behavior.
Consumer behavior -- United States.