Business-to-business marketing / Ross Brennan, Louise Canning and Raymond McDowell
Material type: TextPublication details: London : SAGE, c2014.Edition: 3rd edDescription: xx, 385 p. : ill. ; 23 cmISBN:- 9781446273739 (pbk.)
- HF5415.1263
- HF5415.1263 B74 2014
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
General H (Social Sciences: Economic, Industries, Commerce, Finance, Sociology, Family, Society) Ground floor | Universiti Islam Sultan Sharif Ali Ground Floor (Gadong Campus) | HF5415.1263 B74 2014 c.1 (Browse shelf(Opens below)) | Available | 1050051243 |
This volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management.
Includes bibliographical references and index.
There are no comments on this title.