Business-to-business marketing /
Brennan, Ross, 1957-
Business-to-business marketing / Ross Brennan, Louise Canning and Raymond McDowell - 3rd ed. - London : SAGE, c2014. - xx, 385 p. : ill. ; 23 cm.
Includes bibliographical references and index.
This volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management.
9781446273739 (pbk.)
Industrial marketing
Industrial marketing -- Case studies
HF5415.1263
Business-to-business marketing / Ross Brennan, Louise Canning and Raymond McDowell - 3rd ed. - London : SAGE, c2014. - xx, 385 p. : ill. ; 23 cm.
Includes bibliographical references and index.
This volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management.
9781446273739 (pbk.)
Industrial marketing
Industrial marketing -- Case studies
HF5415.1263