Measuring marketing : 103 key metrics every marketer needs / John Davis.
Material type: TextPublication details: Singapore ; Hoboken, NJ : John Wiley & Sons (Asia),, 2007.Description: xvii, 408 p. : ill. ; 26 cmISBN:- 0470821329
- 9780470821329
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
General H (Social Sciences: Economic, Industries, Commerce, Finance, Sociology, Family, Society) Ground floor | Universiti Islam Sultan Sharif Ali Ground Floor (Gadong Campus) | HF5415.D366 2007 c.1 (Browse shelf(Opens below)) | Available | 1050018490 |
Includes bibliographical references and index.
There are no comments on this title.