Measuring marketing : 103 key metrics every marketer needs /
Measuring marketing : 103 key metrics every marketer needs / John Davis. - Singapore ; Hoboken, NJ : John Wiley & Sons (Asia),, 2007. - xvii, 408 p. : ill. ; 26 cm.
Includes bibliographical references and index.
0470821329 9780470821329
Marketing -- Evaluation.
Marketing research.