Business-to-business marketing / Ross Brennan, Louise Canning and Raymond McDowell

By:

Brennan, Ross, 1957-

Contributor(s):

Material type: Text

TextPublication details: London : SAGE, c2014.Edition: 3rd edDescription: xx, 385 p. : ill. ; 23 cmISBN:

9781446273739 (pbk.)

Subject(s):

LOC classification:

HF5415.1263

Other classification:

HF5415.1263 B74 2014

Summary: This volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
General H (Social Sciences: Economic, Industries, Commerce, Finance, Sociology, Family, Society) Ground floor	Universiti Islam Sultan Sharif Ali Ground Floor (Gadong Campus)	HF5415.1263 B74 2014 c.1 (Browse shelf(Opens below))	Available		1050051243

This volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management.

Includes bibliographical references and index.

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