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21.
Marketing research : methodological foundations / Gilbert A. Churchill, Dawn Iacobucci. by
Edition: 9th ed.
Material type: Text Text; Literary form: Not fiction ; Audience: General;
Publication details: Mason, Ohio : Thomson/South-Western, 2005
Availability: Items available for loan: Universiti Islam Sultan Sharif Ali (1)Call number: HF5415.2.C58 2005 c.1.

22.
Business warfare : management for market conquest / Quek Swee Lip by
Material type: Text Text; Literary form: Not fiction ; Audience: General;
Publication details: Petaling Jaya, Selangor : Pelanduk Publications (M),, ©1996
Availability: Items available for loan: Universiti Islam Sultan Sharif Ali (1)Call number: HF5351 Q45 1998 c.1.

23.
Marketing metrics : the definitive guide to measuring marketing performance / Paul W. Farris...[et.al]. by
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction ; Audience: General;
Publication details: Upper Saddler River, New Jersey : FT Press, c2010
Availability: Items available for loan: Universiti Islam Sultan Sharif Ali (2)Call number: HF5415.2 M35 2010 c.1, ...

24.
Brilliant marketing : what the best marketers knows, do, and say / Rishard Hall. by
Material type: Text Text; Literary form: Not fiction ; Audience: General;
Publication details: New York : Pearson Prentice Hall, 2009
Availability: Items available for loan: Universiti Islam Sultan Sharif Ali (1)Call number: HF5415 H185 2009 c.1.

25.
Principles of marketing : a global perspective / Philip Cotler, Gary Armstrong, Swee Hoong Ang, Siew Meng Leong and et.al by
Edition: Asia adaption edition
Material type: Text Text; Literary form: Not fiction ; Audience: General;
Publication details: Singapore : Pearson Education South Asia, 2009
Availability: Items available for loan: Universiti Islam Sultan Sharif Ali (2)Call number: HF5145 K613 2009 c.1, ...

26.
Designing brand identity : an essential guide for the entire branding team / Alina Wheeler. by
Edition: 3rd ed.
Material type: Text Text; Literary form: Not fiction ; Audience: General;
Publication details: Hoboken, N.J. : John Wiley & Son Inc., c2009
Availability: Items available for loan: Universiti Islam Sultan Sharif Ali (1)Call number: HD69.B7 W44 2009 c.1.

27.
Cult of analytics : driving online marketing strategies using Web analytics / Steve Jackson. by Series: E-marketing essentials
Material type: Text Text; Literary form: Not fiction ; Audience: General;
Publication details: Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, 2009
Availability: Items available for loan: Universiti Islam Sultan Sharif Ali (1)Call number: HF5415.1265 J23 2009 c.1.

28.
Consumer behaviour / Hayden Noel. by Series: Basics marketing ; 01
Material type: Text Text; Literary form: Not fiction ; Audience: General;
Publication details: Lausanne, Switzerland : Distributed in the USA by Ingram Publisher Services, c2009
Availability: Items available for loan: Universiti Islam Sultan Sharif Ali (1)Call number: HF5415.32 N64 2009 c.1.

29.
Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker Jr. by
Edition: 7th ed.
Material type: Text Text; Literary form: Not fiction ; Audience: General;
Publication details: Boston : McGraw-Hill Irwin, c2010
Availability: Items available for loan: Universiti Islam Sultan Sharif Ali (1)Call number: HF5415.13 M3523 2010 c.1.

30.
The marketing director's role in business planning and corporate governance / Gerald Michaluk by
Material type: Text Text; Literary form: Not fiction ; Audience: General;
Publication details: Chichester, England ; Hoboken, NJ : John Wiley & Sons, 2007
Availability: Items available for loan: Universiti Islam Sultan Sharif Ali (1)Call number: HD2741 M53 2007 c.1.

31.
Introduction to marketing / Carl McDaniel, Charles W. Lamb, Joseph F. Hair, Jr. by
Edition: 10th ed. (International student ed.)
Material type: Text Text; Literary form: Not fiction ; Audience: General;
Publication details: Australia : South-Western/ Cengage Learning, 2009
Availability: Items available for loan: Universiti Islam Sultan Sharif Ali (3)Call number: HF5415 M33 2009 c.1, ...

32.
Real-time marketing for business growth : how to use social media, measure marketing, and create a culture of execution / Monique Reece. by
Material type: Text Text; Literary form: Not fiction ; Audience: Pre-adolescent;
Publication details: Upper Saddle River, N.J. : Financial Times/ Pearson Education,Inc., 2010
Availability: Items available for loan: Universiti Islam Sultan Sharif Ali (2)Call number: HF5415.13 R367 2010 c.1, ...

33.
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. by
Edition: 6th ed. (Pearson Int. ed.)
Material type: Text Text; Literary form: Not fiction ; Audience: General;
Publication details: Upper Saddle River, N.J. : Pearson/ Prentice Hall, c2007
Availability: Items available for loan: Universiti Islam Sultan Sharif Ali (2)Call number: HF5415.13 L58 2007 c.1, ...

34.
International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham. by
Edition: 14th ed.
Material type: Text Text; Literary form: Not fiction ; Audience: General;
Publication details: New York : McGraw-Hill/Irwin, c2009
Online access:
Availability: Items available for loan: Universiti Islam Sultan Sharif Ali (1)Call number: HF1416 C375 2009 c.1.

35.
Marketing communications : a brand narrative approach / Micael Dahlen, Fredrik Lange, Terry Smith. by
Material type: Text Text; Literary form: Not fiction ; Audience: General;
Publication details: Chichester, U.K. : John Wiley & Sons Ltd., c2010
Availability: Items available for loan: Universiti Islam Sultan Sharif Ali (1)Call number: HF5415.123 D34 2010 c.1.

36.
Marketing research : tools & techniques / Nigel Bradley. by
Material type: Text Text; Literary form: Not fiction ; Audience: General;
Publication details: Oxford : Oxford University Press, c2007
Availability: Items available for loan: Universiti Islam Sultan Sharif Ali (1)Call number: HF5415.2 B655 2007 c.1.

37.
Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy. by
Edition: 12th ed.
Material type: Text Text; Literary form: Not fiction ; Audience: General;
Publication details: New York : McGraw-Hill/Irwin, c2010
Availability: Items available for loan: Universiti Islam Sultan Sharif Ali (1)Call number: HF5415 M378 2010 c.1.

38.
Basic marketing research : decision-making approach / Naresh K. Malhotra, Mark Peterson. by
Edition: 2nd ed., International ed.
Material type: Text Text; Literary form: Not fiction ; Audience: General;
Publication details: Upper Saddler River, New Jersey : Pearson/Prentice Hall, 2006
Availability: Items available for loan: Universiti Islam Sultan Sharif Ali (2)Call number: MedKtHF5415.2 M288 2006 bk. c.1, ...

39.
Marketing research / Carl McDaniel, Roger Gates. by
Edition: 7th ed.
Material type: Text Text; Literary form: Not fiction ; Audience: General;
Publication details: Hoboken, N.J. : John Wiley & Sons, Inc., c2007
Availability: Items available for loan: Universiti Islam Sultan Sharif Ali (2)Call number: MedKt HF5415.2 M134 2007 bk. c.1, ...

40.
Integrated marketing communications in advertising and promotion / Terence A. Shimp. by
Edition: 8th ed., International ed.
Material type: Text Text; Literary form: Not fiction ; Audience: General;
Publication details: Australia : South-Western, Cengage Learning, 2010
Availability: Items available for loan: Universiti Islam Sultan Sharif Ali (1)Call number: HF5415.123 S556 2010 c.1.

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